On Location: Canada's Television Industry in a Global Market »

Serra Tinic is an assistant professor in the Department of Sociology at the University of Alberta.

Using Canada's television industry as a test case, Tinic (U. of Alberta) examines the role cultural production plays in connecting the concept of "place" and "place" in media representations of cultural identity. Canada (particularly Toronto and Vancouver) has become a significant media production center thanks to policy at the regional level that provides financial incentives for US television producers. She examines how the arrangement has affected both the US and Canadian media industries in terms of cultural content as well as the economy of the media, focusing primarily on the role of the producer. For example, she describes the situation comedies filmed in Canada primarily for the US market, and how they represent (and alter) cultural identities. Annotation ©2004 Book News, Inc., Portland, OR