Authors: Michael P. Mccauley
ISBN-13: 9780231121606, ISBN-10: 0231121601
Format: Hardcover
Publisher: Columbia University
Date Published: July 2005
Edition: (Non-applicable)
McCauley's meticulous research is presented with a human face.
This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help support their local stations through pledges.
1 | A lyceum of the airwaves | 1 |
2 | The very first brush strokes | 13 |
3 | The price of fame | 37 |
4 | Phoenix rising | 69 |
5 | A civilized voice in a new media environment | 91 |