News That Matters: Television and American Opinion » (1st Edition)

"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."—Aaron Wildavsky, The Public Interest

"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."—Neil Postman, New York Times Book Review

Booknews

A paper reprint of the 1987 clothbound edition. Using sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected broadcasts, the authors tested the reactions of a cross-section of issues that receive extended coverage in national news become more important to viewers, while those that are ignored lose credibility. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Acknowledgments
1. A Primordial Power?
2. Pathways to Knowledge: Experimentation and the Analysis of Television's Power
3. The Agenda-Setting Effect
4. Vivid Cases and Lead Stories
5. Personal Predicaments and National Problems
6. Victims of Agenda-Setting
7. The Priming Effect
8. Priming and Presidential Character
9. Priming and Presidential Responsibility
10. Victims of Priming
11. Electoral Consequences of Printing
12. News That Matters Appendix A Appendix B Notes Bibliography Index