New Venture Creation: Entrepreneurship for the 21st Century » (8th Edition)

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities.

The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.

Part I – The Entrepreneurial Mind for an Entrepreneurial World

Chapter 1 The Global Entrepreneurial Revolution for a Flatter World

Chapter 2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy
Part II – The Opportunity

Chapter 3 The Entrepreneurial Process

Chapter 4 Clean Commerce: Seeing Opportunity through a Sustainability Lens

Chapter 5 The Opportunity: Creating, Shaping, Recognizing, Seizing

Chapter 6 Screening Venture Opportunities

Chapter 7 Opportunities for Social Entrepreneurship

Chapter 8 The Business Plan
Part III - The Founder and Team

Chapter 9 The Entrepreneurial Leader and the Team

Chapter 10 Ethical Decision Making and the Entrepreneur
Part IV – Financing Entrepreneurial Ventures

Chapter 11 Resource Requirements

Chapter 12 Franchising

Chapter 13 Entrepreneurial Finance

Chapter 14 Obtaining Venture and Growth Capital

Chapter 15 The Deal: Valuation, Structure, and Negotiation

Chapter 16 Obtaining Debt Capital
Part V – Startup and Beyond

Chapter 17 Leading Rapid Growth, Crises, and Recovery

Chapter 18 The Family as Entrepreneur

Chapter 19 The Harvest and Beyond
Index