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New Perspectives on Communicating in Business with Technology » (1st Edition)

Book cover image of New Perspectives on Communicating in Business with Technology by Carol M. Cram

Authors: Carol M. Cram, S. Scott Zimmerman
ISBN-13: 9780619267919, ISBN-10: 0619267917
Format: Paperback
Publisher: Cengage Learning
Date Published: April 2006
Edition: 1st Edition

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Author Biography: Carol M. Cram

Carol M. Cram has authored over thirty-five textbooks on computer applications, business communications, and Internet-related subjects. As a faculty member at Capilano College in North Vancouver, she is currently the Convenor of the Executive and Project Administration Program, instructor of communications, business, and computer courses, and facilitates business writing seminars.

Book Synopsis

New Perspectives on Communicating in Business with Technology teaches you how to communicate effectively in today's constantly changing business environment. In the context of solving realistic business case problems, you can learn how to create a wide range of business documents and oral presentations. In the process, you use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of your communication practices.

Table of Contents

Tutorial 1. Overview of Business Writing Tutorial 2. Electronic Communications Tutorial 3. Routine Correspondence Tutorial 4. Persuasive Correspondence Tutorial 5. Longer Communications Tutorial 6. Developing Promotional Materials Tutorial 7. Oral Communications Tutorial 8. Persuasive Presentations Appendix: Job Search Documents

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