New Ideas about New Ideas: Adventures in Creativity from the World's Leading Innovators » (Reprint)

Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit newideasaboutnewideas.com. Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit newideasaboutnewideas.com.

A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds.