Never by Chance: Aligning People and Strategy Through Intentional Leadership »

Joe Calloway, Chuck Feltz, and Kris Young are the founding partners of Engage Consulting Group, working with clients to accelerate the speed and effective-ness of their business strategy. For more information, please visit www.engageconsultinggroup.com.

Joe Calloway has worked with hundreds of companies to help them create and sustain success. A member of the Speaker's Hall of Fame, Joe has been a business consultant for twenty-eight years. His books include Becoming a Category of One, Indispensable, and Work Like You're Showing Off!, all from Wiley.

Chuck Feltz has served as CEO or president of companies in multiple industries ranging in size from an international startup to over $1 billion in revenue. He has been widely recognized for increasing shareholder value with his innovative strategies and visionary leadership.

Kris Young has worked with production company Martin Bastian for twelve years helping companies create strategic communications programs and events. An NSA Meeting Partner of the Year, she has worked with a range of organizations including Deluxe Financial Services, Wells Fargo, Cargill, ING, and many others.

Great business performance doesn't happen by chance. You can have all the cost-cutting initiatives, employee engagement programs, and technology upgrades that you want, but unless every resource and employee are intentionally aligned with a compelling vision, you'll leave too much on the table and lose out to competitors. So what is the key to getting breakthrough results in this age of "doing more with less"?

Never by Chance gives you a top-to-bottom guide on how great businesses accelerate their strategies in spite of today's resource-constrained environment. Forgoing the usual miracle cures, this realistic approach will help leaders catalyze their organizations by adopting the leadership mindset that "every resource that can be valuable, will be valuable."

In Never by Chance, you'll find:

• The direct link between vision and stakeholder success

• Why a purposeful customer experience is absolutely necessary

• Why you may no longer be relevant to your customers

• How to use your culture as a competitive advantage

• Why intentional leadership matters

A strong quarter, hot product, or sudden sales bump can always be a fluke, but sustained excellence is never an accident. Written by three seasoned experts on aligning people and strategy to drive measurable results, Never by Chance gives you and your team an engaging and empowering road map to create clear competitive advantage and distinguish your company in today's ultra-competitive market.

Ch. 1 Vision: Begin With the End in Mind 1

Case Study: Western Water Works Supply Company 25

Ch. 2 Culture As a Competitive Advantage 35

Case Study: Kowalski's Market 51

Ch. 3 Relevance: Does Your Company Matter? 57

Case Study: Apple Stores 79

Ch. 4 Customer Experience - It Is Your Brand 87

Case Study: Pinnacle Financial Partners 109

Special Report: Events As Strategy 113

Ch. 5 The Intentional Leadership Mindset 131

Index 145