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Raymond Loewy (1893—1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920.

Raymond Loewy (1893-1986) was one of the pioneers of industrial design, responsible for the "streamlining" of cars and locomotives, the redesign of the Lucky Strike cigarette package, and many other staples of American consumer culture. This book—part memoir and part design manifesto—was first published in 1951, and was designed by Loewy himself (it includes many b&w photos and is in a small format: 6.25x5.25"). A new introduction by Glenn Porter, director of the Hagley Museum and Library (Wilmington, Delaware), sets the historical context. Annotation ©2003 Book News, Inc., Portland, OR

New Yorker

An autobiography by one of the leading industrial designers in this country . . . Mr. Loewy tells of his youth in France, his coming to America after the first war, his initial success as a fashion artist, and the dawn of industrial design and his part in it . . . The book is instructive, brash, cocksure, occasionally funny, sometimes vulgar, and always honest.