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National Cultures and International Competition: The Experience of Schering AG, 1851-1950 »
Authors: Christopher Kobrak
ISBN-13: 9780521101219, ISBN-10: 0521101212
Format: Paperback
Publisher: Cambridge University Press
Date Published: February 2009
Edition: (Non-applicable)
Author Biography: Christopher Kobrak
Book Synopsis
This book is first and foremost a history of Schering AG.
Table of Contents
| Preface | ||
| Abbreviations and Selected German Terms Used in Text | ||
| 1 | Opportunities and Obstacles: Schering AG as Historical Subject | 1 |
| 2 | Triumph and Tragedy: Schering and the "Great Illusion," 1851-1913 | 12 |
| 3 | Schering and the "Organized Insanity" | 51 |
| 4 | Beer, Banks, and Coal: Schering Is "Rationalized," 1922-1923 | 81 |
| 5 | Babylon on the Spree: Stabilization and Reorganization | 108 |
| 6 | The Reestablishment of Schering's International Businesses | 143 |
| 7 | Missed Opportunities: Schering and the Depression | 183 |
| 8 | "Leap into the Unknown": Schering 1933-1936 | 217 |
| 9 | The Crest of the Wave: 1937-1939 | 255 |
| 10 | World War II and Schering, 1940-1945 | 296 |
| 11 | Epilogue: Schering's Second Ascent from the Ashes | 342 |
| Appendix | 360 | |
| Index | 377 |
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