Category Books

Myths about Doing Business in China »

Authors: Harold Chee, Chris West, Chris West
ISBN-13: 9781403944580, ISBN-10: 140394458X
Format: Hardcover
Publisher: Palgrave Macmillan
Date Published: March 2005
Edition: (Non-applicable)

Author Biography: Harold Chee

Harold Chee Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

Chris West is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Book Synopsis

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Myth 1	One market : 1.3 billion people	3
Myth 2	The Chinese market will grow forever	11
Myth 3	The market is easy	29
Myth 4	China is westernising	43
Myth 5	Guanxi is a time-consuming sideshow to the real business of business	61
Myth 6	The Chinese are irrationally xenophobic	71
Myth 7	The mask of Fu Manchu : the myth of inscrutability	81
Myth 8	Rules are rules : negotiating in China is like negotiating everywhere else	93
Myth 9	Chinese business people are not trustworthy	105
Myth 10	The Chinese are difficult to manage	121
App. A	A summary of key success factors for dealing with the Chinese	137
App. B	Some key differences between China and the West	139
App. C	Making sense of Pinyin	145