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Museum Branding »
Authors: Margot A. Wallace, Margot A. Wallace
ISBN-13: 9780759109933, ISBN-10: 0759109931
Format: Paperback
Publisher: AltaMira Press
Date Published: September 2006
Edition: (Non-applicable)
Author Biography: Margot A. Wallace
Book Synopsis
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
Table of Contents
| 1 | Introduction to branding : the process that turns spectators into loyalists | 1 |
| 2 | Brand new museum | 5 |
| 3 | Exhibitions as branding tools : content as message | 9 |
| 4 | Museum boards : carrying the banner | 17 |
| 5 | The education department : teaching the museum | 25 |
| 6 | Volunteers : your face to the public | 33 |
| 7 | Membership : converting visitors to loyalists | 43 |
| 8 | Fund-raising : raised on loyalty | 51 |
| 9 | Corporate partnerships : shoulder to shoulder with business | 63 |
| 10 | Marketing and graphics : the watchdog department | 73 |
| 11 | Museum store : extension of education | 81 |
| 12 | Branding museum Web sites : new media, old truths | 89 |
| 13 | The golden shopping cart : how museums' online stores add luster to their brand | 99 |
| 14 | Publications | 109 |
| 15 | Audio tours : branding by script | 123 |
| 16 | The lobby : first impression and last impression | 133 |
| 17 | Loyalty eating : how museums reinforce their brand image at the dining table | 143 |
| 18 | Your building : how museums build their brands brick by brick | 151 |
| 19 | University museums : children of strong parents | 161 |
| 20 | Future members : identifying with college students | 167 |
Subjects
Art, Architecture & Photography
Art History & Criticism General & Miscellaneous Art
Business Books Marketing & Sales Marketing
Art History & Criticism General & Miscellaneous ArtBusiness Books
Marketing & Sales Marketing
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