You are not signed in. Sign in.
Authors: David Gauntlett
ISBN-13: 9780861966554, ISBN-10: 0861966554
Format: Paperback
Publisher: John Libbey Publishing
Date Published: January 2006
Edition: Second Edition
A newly revised and expanded edition of the classic critique of media effects studies.
1 | Introduction | 1 |
2 | The question of effects, and the effect of wrong questions | 13 |
3 | Screen media and violence | 23 |
4 | Other feared effects of screen media | 49 |
5 | Prosocial effects of screen media | 55 |
6 | Campaigns and advertising | 81 |
7 | Towards an understanding of influences? : other directions in effects research | 115 |
8 | The context : media panic versus media content | 125 |
9 | Conclusion of the research review | 137 |
10 | Ten things wrong with the media 'effects' model | 143 |
11 | Beyond 'effects' : new creative visual methods in media audience research | 153 |
12 | New creative visual research in action | 169 |