Authors: Gordon Walker
ISBN-13: 9780073381381, ISBN-10: 0073381381
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: December 2008
Edition: 3rd Edition
Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
Pt. 1 | Introduction | 1 |
Ch. 1 | What is strategy? | 3 |
Pt. 2 | Building competitive advantage | 15 |
Ch. 2 | Competitive advantage | 17 |
Ch. 3 | Industry analysis | 43 |
Ch. 4 | Competing over time : industry and firm evolution | 65 |
Ch. 5 | Strategy execution | 95 |
Pt. 3 | Managing the boundaries of the firm | 121 |
Ch. 6 | Vertical integration and outsourcing | 123 |
Ch. 7 | Partnering | 145 |
Pt. 4 | Expanding the scope of the firm | 169 |
Ch. 8 | Competing in global markets | 171 |
Ch. 9 | New business development | 195 |
Ch. 10 | Managing the multibusiness firm | 211 |
Pt. 5 | Governing the firm | 231 |
Ch. 11 | Corporate governance | 233 |
Ch. 12 | Strategic planning and decision making | 259 |