Mission, Inc.: A Practitioner's Guide to Social Enterprise »

Kevin Lynch is internationally recognized for his growing portfolio of conceptual portraiture. At turns graphic, glamorous, and graceful, Lynch's celebrity, fashion, advertising, and fine art images have appeared in museums and galleries throughout Europe and the United States.

Two social entrepreneurs draw on their own extensive experiences and those of20 other enterprise leaders to focus on the fundamental blocking and tacklingtactics that make the difference between success and failure.

Introduction The Most Successful Business on Earth 1

1 The Ten Paradoxes of Social Enterprise 17

2 Doing Good Versus Doing Well: Balancing Impact and Profit 29

3 Form Versus Function: Choosing the Right Structure 39

4 Planning Versus Practice: Working with Discipline 53

5 Debits Versus Credits: Creating Financial Health 65

6 Do-Gooders Versus Good Doers: Hiring the Best People 81

7 Perception Versus Reality: Marketing on Higher Ground 99

8 Value Versus Waste: Leaning the Enterprise 113

9 Metrics Versus Instinct: Measuring Success 129

10 Growth Versus Focus: Expanding Sensibly 141

11 Sweat Equity Versus Blood Equity: Caring for Yourself 157

Epilogue 171

Contacts 173

Notes 175

Index 180

About Social Venture Network 185

About the Authors 186