Millionaire Real Estate Mentor: Investing in Real Estate: A Comprehensive and Detailed Guide to Financial Freedom for Everyone »

Russ Whitney is recognized worldwide as a leader in the investment-training field and is chairman and CEO of Whitney Information Network, Inc. (WIN). He is also the bestselling author of Millionaire Real Estate Mentor and The Millionaire Real Estate Mindset.

Whitney outlines strategies for successful real estate investing, including recognizing a gold mine or spotting a potential fiasco, determining whether real estate investment is right for one's talents and temperament, learning to "talk the talk" of successful real estate investment, and protecting assets. Chapters include case studies illustrating Whitney's insights, which previously were available only through his invitation-only high-level training programs. Annotation ©2003 Book News, Inc., Portland, OR

Publishers Weekly

In theory, making money in real estate is a matter of simply selling a property for more than you paid for it. Naturally, there's a bit more to it than that, and Whitney, who's made millions buying and selling real estate and offers his advice through classes and books, here walks potential buyers through the fundamentals of real estate investing, including finding property, arranging financing and locating buyers. By explaining the fine print, Whitney gives readers the tools they need to approach the real estate market smartly. He supports his lessons with dozens of mini-profiles-including photos-of his students, all of whom have turned healthy profits following his advice. Although the relentlessly optimistic tone (e.g., "A million in debt will be a million in net") makes light of the risks of cashless investing, Whitney's advice is primarily practical. For example, much is made of how a fresh coat of paint, new carpets and a well-kept lawn can increase the resale value of a property. Whitney also includes helpful worksheets for pricing properties and sample contracts for creating an option to buy. Whitney's program relies heavily on creative financing schemes, such as loans from hard-money lenders and sandwich mortgages, but in the end, Whitney's real secret is salesmanship: "When you have a plan and know your options, you will be confident and unafraid-and have all the ammunition you need to become very wealthy.