Microeconomics » (7th Edition)

KEY BENEFIT: This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples.

KEY TOPICS: The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis.

Economists and strategists looking to stay current with economic information.

Part I. Introduction: Markets and Prices

Chapter 1. Preliminaries

Chapter 2. The Basics of Supply and Demand

Part II. Producers, Consumers, and Competitive Markets

Chapter 3. Consumer Behavior

Chapter 4. Individual and Market Demand

Chapter 5. Uncertainty and Consumer Behavior

Chapter 6. Production

Chapter 7. The Cost of Production

Chapter 8. Profit Maximization and Competitive Supply

Chapter 9. The Analysis of Competitive Markets

Part III. Market Structure and Competitive Strategy

Chapter 10. Market Power: Monopoly and Monopsony

Chapter 11. Pricing with Market Power

Chapter 12. Monopolistic Competition and Oligopoly

Chapter 13. Game Theory and Competitive Strategy

Chapter 14. Markets for Factor Inputs

Chapter 15. Investment, Time, and Capital Markets

Part IV. Information, Market Failure, and the Role of Government

Chapter 16. General Equilibrium and Economic Efficiency

Chapter 17. Markets with Asymmetric Information

Chapter 18. Externalities and Public Goods

Appendix: The Basics of Regression

Glossary

Answers to Selected Exercises

Photo Credits

Index