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Microeconomics » (1st Edition)

Book cover image of Microeconomics by B. Douglas Bernheim

Authors: B. Douglas Bernheim, Michael D. Whinston
ISBN-13: 9780072900279, ISBN-10: 007290027X
Format: Hardcover
Publisher: McGraw-Hill Companies, The
Date Published: December 2007
Edition: 1st Edition

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Author Biography: B. Douglas Bernheim

Book Synopsis

Bernheim and Whinston’s Microeconomics focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisions, competitive markets, and market failures. An accessible text that does not require knowledge of calculus, Microeconomics utilizes examples and integrates topics that will stimulate and motivate students.

Key advantages of Bernheim and Whinston’s approach are:

1) A fresh, up-to-date treatment of modern microeconomic theory.

2) A clear and engaging writing style, along with innovative pedagogy that provides students with more accessible ways to understand and master difficult concepts.

3) Numerous real-world applications that are closely tied to the theoretical material developed in the text.

4) Teaches students to solve a wide range of quantitative problems without requiring calculus.

Table of Contents

Bernheim and Whinston: Microeconomics

1. Introduction

2. Supply and Demand

3. Balancing Benefits and Costs

4. Principles and Preferences

5. Constraints, Choices, and Demand

6. From Demand to Welfare

7. Technology and Production

8. Cost

9. Profit Maximization

10. Choices Involving Time

11. Choices involving Risk

12. Choices Involving Strategy

13. Behavioral Economics

14. Equilibrium and Efficiency

15. Market Intervention

16. General Equilibrium, Efficiency, and Equity

17. Monopoly

18. Pricing Policies

19. Oligopoly

20. Externalities and Public Goods

21. Information Imperfections

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