List Books » Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company
Authors: Michael W. Allen
ISBN-13: 9780471203025, ISBN-10: 0471203025
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: December 2002
Edition: (Non-applicable)
MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. (now Macromedia, Inc.). He is currently Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.
As an international speaker and consultant to virtually every business sector over his more than thirty-five years of research and development in technology-based instruction, Michael Allen now speaks out about his frustrations with e-learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:
"Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book workand work well."
Mike Groszko, Manager, DaimlerChrysler Quality Institute
"Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."
Gloria Gery, Gery Associates
Foreword | ||
Acknowledgments | ||
Pt. 1 | The Business Perspective | 1 |
Ch. 1 | Plain Talk | 3 |
The e-Learning Myth | 4 | |
Effective versus Boring - Pick a Circle | 6 | |
Where Does e-Learning Fit? | 17 | |
You Have Choices | 18 | |
How This Book Can Help | 23 | |
Get It Here | 25 | |
Knowing versus Succeeding | 25 | |
Ch. 2 | Context - The Possibility of Success | 29 |
Unrecognized Context Factors | 30 | |
Change Is Necessary | 30 | |
Prerequisites to Success | 31 | |
Why Do We Do Things That We Know Are Wrong? | 47 | |
How to Do the Right Thing | 48 | |
Design - the Means to Success | 49 | |
e-Learning or Bust | 49 | |
A Pragmatic Approach | 55 | |
Ch. 3 | The Essence of Good Design | 57 |
Design versus Technology | 58 | |
The Three Priorities for Training Success | 58 | |
Primary Components of e-Learning Applications | 62 | |
My Guarantee | 63 | |
Learner Motivation | 63 | |
Learner Interface | 68 | |
Content Structure and Sequencing | 75 | |
Navigation | 91 | |
Instructional Interactivity | 93 | |
Ch. 4 | Getting There through Successive Approximation | 99 |
A Multifaceted Challenge | 99 | |
Constraints | 100 | |
Dealing with Design Challenges | 101 | |
An Issue of Process | 109 | |
The Gospel of Successive Approximation | 112 | |
Savvy - A Successful Program of Successive Approximation | 123 | |
Pt. 2 | Design | 143 |
Background | 144 | |
No Reason for Poor e-Learning | 145 | |
Buyer Beware | 146 | |
You Don't Have to Count on Luck | 146 | |
Ch. 5 | Learner Motivation | 149 |
The e-Learning Equation | 150 | |
e-Learning Design Can Heighten as Well as Stifle Motivation | 153 | |
Seven Magic Keys to Motivating e-Learning | 156 | |
Using the Magic Keys | 157 | |
Magic Key 1: Build on Anticipated Outcomes | 158 | |
Magic Key 2: Put the Learner at Risk | 169 | |
Magic Key 3: Select the Right Content for Each Learner | 179 | |
Magic Key 4: Use an Appealing Context | 193 | |
Magic Key 5: Have the Learner Perform Multistep Tasks | 209 | |
Magic Key 6: Provide Intrinsic Feedback | 214 | |
Magic Key 7: Delay Judgment | 220 | |
Ch. 6 | Navigation | 229 |
Victim or Master? | 229 | |
Navigation Services | 230 | |
Reusable Navigation | 231 | |
Navigation Imperatives | 232 | |
Additional Learner-Interface Ideas | 238 | |
Examples | 239 | |
Navigational Metaphors | 249 | |
Ch. 7 | Instructional Interactivity | 253 |
Supernatural Powers | 254 | |
Natural Learning Environments | 254 | |
e-Learning Environments and Rehearsal | 254 | |
Instructional Interactivity Defined | 255 | |
Examples | 256 | |
Anatomy of Good Interactions | 270 | |
The Elusive Essence of Good Interactivity | 276 | |
Interactivity's Mistaken Identities | 276 | |
Interactivity Paradigms That Work | 285 | |
References | 315 | |
Index | 319 | |
Credits | 325 | |
About the Author | 327 |