Merchandise Buying and Management » (3rd Edition)

John Donnellan was dean of business and computer information systems at Holyoke Community College. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

Merchandise Buying and Management, 3rd Edition, has been redesigned from top to bottom: Now in full color with all new illustrations, the text also has a brand new array of pedagogical features. This best-selling, comprehensive text has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.

•The Structure of the Retail Industry—Retail Merchandising—Retailing Formats—Retail Locations—Retail Growth and Expansion—Communicating with Consumers
•The Development and Distribution of Consumer Products