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Media and Society: An Introduction » (4th Edition)

Book cover image of Media and Society: An Introduction by Michael O'Shaughnessy

Authors: Michael O'Shaughnessy
ISBN-13: 9780195562408, ISBN-10: 0195562402
Format: Paperback
Publisher: Oxford University Press, USA
Date Published: September 2008
Edition: 4th Edition

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Author Biography: Michael O'Shaughnessy

Edith Cowan University

Book Synopsis

Media and Society is a beginner's guide to studying the media and media stories. It examines the role of the media in contemporary society and analyzes representations of the world found in media texts. It offers approaches derived from media and cultural studies and includes structuralist, Marxist, feminist, and Jungian perspectives. The book also features simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises.

Table of Contents

Introduction : the 'media-world'
1Defining the media3
2Media studies9
3What do the media do to us? : media and society31
4What's in a name? : language and the social construction of reality59
5Mediation and representation73
6Texts, meanings, and audiences91
7Semiology111
8Reading images122
9Model essay : semiotic analysis of an advertisement138
10Defining discourse and ideology149
11Where are discourses and ideologies found?156
12Dominant ideology and hegemony171
13Culture jamming and counter-hegemony188
14Genres, codes, and conventions207
15The language of film : American beauty219
16Narrative structure and binary oppositions230
17Documentary and reality TV269
18Why stories?285
19Narrative, the hero's journey, and Jungian psychoanalysis304
20Feminism, postfeminism, and ideologies of femininity327
21Ideologies and discourses of masculinity347
22Ethnicity, ideology, and the media373
23Stars and celebrities395
24Postmodernism411
25Globalisation and technological development429

Subjects