Authors: Michael O'Shaughnessy
ISBN-13: 9780195562408, ISBN-10: 0195562402
Format: Paperback
Publisher: Oxford University Press, USA
Date Published: September 2008
Edition: 4th Edition
Edith Cowan University
Media and Society is a beginner's guide to studying the media and media stories. It examines the role of the media in contemporary society and analyzes representations of the world found in media texts. It offers approaches derived from media and cultural studies and includes structuralist, Marxist, feminist, and Jungian perspectives. The book also features simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises.
Introduction : the 'media-world' | ||
1 | Defining the media | 3 |
2 | Media studies | 9 |
3 | What do the media do to us? : media and society | 31 |
4 | What's in a name? : language and the social construction of reality | 59 |
5 | Mediation and representation | 73 |
6 | Texts, meanings, and audiences | 91 |
7 | Semiology | 111 |
8 | Reading images | 122 |
9 | Model essay : semiotic analysis of an advertisement | 138 |
10 | Defining discourse and ideology | 149 |
11 | Where are discourses and ideologies found? | 156 |
12 | Dominant ideology and hegemony | 171 |
13 | Culture jamming and counter-hegemony | 188 |
14 | Genres, codes, and conventions | 207 |
15 | The language of film : American beauty | 219 |
16 | Narrative structure and binary oppositions | 230 |
17 | Documentary and reality TV | 269 |
18 | Why stories? | 285 |
19 | Narrative, the hero's journey, and Jungian psychoanalysis | 304 |
20 | Feminism, postfeminism, and ideologies of femininity | 327 |
21 | Ideologies and discourses of masculinity | 347 |
22 | Ethnicity, ideology, and the media | 373 |
23 | Stars and celebrities | 395 |
24 | Postmodernism | 411 |
25 | Globalisation and technological development | 429 |