Authors: Art Silverblatt
ISBN-13: 9780275992224, ISBN-10: 0275992225
Format: Hardcover
Publisher: Greenwood Publishing Group, Incorporated
Date Published: November 2007
Edition: (Non-applicable)
ART SILVERBLATT is Professor of Communications and Journalism at Webster University in St. Louis. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (Praeger Publications, 1995, 2001), The Dictionary of Media Literacy (Greenwood Press, 1997), Approaches to the Study of Media Literacy (1999), and International Communications: A Media Literacy Approach (2004). Another book, Approaches to Genre Study is scheduled to be published in Fall 2006.
This second edition includes a new chapter on interactive media, provides new concepts and insights into media literacy, and updates previous examples and discussions.
Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Pt. 1 Introduction 1
Ch. 1 Introduction to Media Literacy 3
Pt. 2 Keys to Interpreting Media Messages 15
Sect. 1 Process 17
Ch. 2 Overview: Elements of Communication 19
Ch. 3 Process 27
Ch. 4 Process 39
Sect. 2 Context 65
Ch. 5 Historical Context 67
Ch. 6 Cultural Context 93
Ch. 7 Structure 115
Sect. 3 Framework 133
Ch. 8 Framework 135
Ch. 9 Framework 147
Sect. 4 Production Elements 163
Ch. 10 Production Elements 165
Ch. 11 Production Elements 185
Worksheet - Keys to Interpreting Media Messages 203
Pt. 3 Media Formats 211
Ch. 12 Journalism 213
Ch. 13 Advertising 265
Ch. 14 American Political Communications 325
Ch. 15 Digital Media Communications 379
Pt. 4 Issues and Outcomes 413
Ch. 16 Issues in Media Communications 415
Ch. 17 Outcomes 453
Glossary 465
Suggested Reading 485
Index 487