Media/Impact: An Introduction to Mass Media » (9th Edition)

Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. From 1998-2000, Biagi was editor of American Journalism," the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the University of Hawaii, the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop, and the Hearst Fellowship Program at the "Houston Chronicle," and as an Internet and publications consultant to the California State Chamber of Commerce. Biagi also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project, sponsored by the National Press Club. Interviewers completed fifty-seven oral histories of female pioneers in journalism, and the results are available free on the Press Club's website at http://npc.press.org/wpforal. In 2007, Biagi was nominated and served as a delegate to the Oxford Round Table's conference entitled Ethical Sentiments in Government at Pembroke College in Oxford, England. Biagi's other international experience includes her current position on the board of the Arab-United States Association of Communication Educators (AUSACE), and guest lectureships at Al Ahram Press Institute in Cairo, Egypt, and Queensland University in Brisbane, Australia."

Taking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation ©2004 Book News, Inc., Portland, OR

Part I: MEDIA MESSAGES FOR MASS AUDIENCES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture & Politics: Shaping the Issues. 14. Law & Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary of Media Terms. Media Information Guide. Media Sources You Should Know. Media Web Sites. Uncovering Media History. Media Research Sources. Chapter References. Index.