List Books » Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business
Authors: Martha Stewart
ISBN-13: 9781616846350, ISBN-10: 1616846356
Format: Hardcover
Publisher: Rodale Press, Inc.
Date Published: May 2010
Edition: Special Value
MARTHA STEWART is the author of dozens of bestselling books on cooking, entertaining, gardening, weddings, and decorating. She is the host of The Martha Stewart Show, the Emmy-winning, daily national syndicated program, and founder of Martha Stewart Living Omnimedia, which publishes several magazines, including Martha Stewart Living; produces Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio; and provides a wealth of ideas and information on www.marthastewart.com.
Transforming personal passion into business success is the hallmark of the entrepreneurial spirit. Now, for the first time, legendary businesswoman Martha Stewart offers proven strategies and practical advice to encourage anyone to pursue his or her business dreams because, as she points out, when work is based in passion, it does not feel like work. Martha s rules are aimed at helping readers recognize their own entrepreneurial instincts and channel their interests and skills into starting or building a business. The rules will also benefit enterprising employees or managers who want to apply Martha s energizing approach in a corporate setting to increase innovation and maintain a competitive edge. Ultimately, The Martha Rules will appeal to entrepreneurs, executives, devoted fans, and anyone who has a great business idea just waiting to be developed.
1 | What's passion got to do with it? | 1 |
2 | Ask yourself, what's the big idea? | 24 |
3 | Get a telescope, a wide-angle lens, and a microscope | 46 |
4 | Teach so you can learn | 64 |
5 | All dressed up and ready to grow | 86 |
6 | Quality is everyday | 108 |
7 | Build an A-team | 129 |
8 | So the pie isn't perfect? : cut it into wedges | 150 |
9 | Take risks, not chances | 170 |
10 | Make it beautiful | 190 |