Marketing Massage: From First Job to Dream Practice » (2nd Edition)

Monica Roseberry, MA, CMT, is a well-known speaker, educator, and international bestselling author, and has been a massage therapist in the San Francisco Bay Area since 1984. She has trained thousands of massage students and has lectured in Europe, Asia, and North America. Ms. Roseberry has written for numerous massage and spa journals, including Massage Magazine, Massage Therapy Journal, and Pulse, the journal for the International Spa Association. Monica is also the primary massage author for The Body Shop, International. She has served as an Item Writer for the National Certification Exam for Therapeutic Massage and Bodywork, and as the National Supervisor of Elections for the American Massage Therapy Association. She holds a Master of Arts in Kinesiology, and lives in Walnut Creek, California.

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

Section I
Marketing Yourself to an Employer Chapter 1
Marketing Yourself With a Resume Chapter 2
Marketing Yourself in an Interview Section II
Marketing to Build Your Dream Practice Bare Bones Attributes, Skills, and Tools Chapter 3
Marketing Attributes Chapter 4
Skills at the Soul of Success Chapter 5
The Only Marketing Tools You Really Need Section III
Muscle Marketing Reaching, Rebooking, and Referrals Chapter 6
Reaching Skills Chapter 7
Reaching Tools Chapter 8
Rebooking Skills and Tools Chapter 9
Referral Skills and Tools Conclusion Glossary Resources