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Managing with a Global Mindset » (3rd Edition)

Book cover image of Managing with a Global Mindset by J. Jeannet

Authors: J. Jeannet
ISBN-13: 9780273632764, ISBN-10: 0273632760
Format: Hardcover
Publisher: FT Press
Date Published: March 2000
Edition: 3rd Edition

Author Biography: J. Jeannet

Jean-Pierre Jeannet has some 25 years experience in executive education. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in the book come from his teaching at IMD, Lausanne and Babson College, Massachusetts, as well as the many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making and ample opportunities to test those concepts in real situations.

Book Synopsis

The new global economic order with its new global imperatives requires substantial changes in the practice of management. Adapting to these changes requires a huge fundamental shift. When companies change so must their managers.

	Foreword	xi
	Preface	xix
Section 1	Introducing the global mindset
1	Introduction: the global imperative	3
	To whom does globalization apply?	3
	Global logics: the key to understanding the global imperative	5
	The reality of the global economy	7
	The need for a new managerial mindset	10
	Accommodating the global imperative	11
	Implementing global mindsets	15
2	The need for global minds	19
	Development from trading to globalized economy	19
	Drivers of the global economy	23
	Impact of the global economy on business and managerial practice	27
3	From domestic to global thinking: five generic mindsets	33
	The domestic mindset	33
	The international mindset	36
	The multinational mindset	38
	The regional mindset	39
	The global mindset	40
Section 2	Global analytical skills: analysing and understanding global logics
4	Finding the sources of global logic within the customer base	45
	Global customer logic	46
	Understanding global purchasing logic	48
	Global information logic	52
5	Finding global logic in industry and in the competitive environment	55
	Global competitive logic	55
	Global industry logic	58
	Global size logic	61
	Global regulatory logic	64
6	Assessing patterns of global logic	67
	Selection of generic global logic dimensions	67
	Measuring global logic intensity	68
	Assembling global logics into meaningful patterns	70
	Global logic trends over time	76
	Implications for global strategies	80
Section 3	Global market assessment
7	Understanding the global chessboard	83
	Mapping out the global chessboard	83
	Building chessboards by industry/company	87
	Appreciating the value of a single-country market	88
	Projecting the chessboard into the future	89
	Recent upheavals in the global chessboard	90
	The concept of a "must win" market	92
	Summary	93
8	Spotting global trends	95
	Detecting lead markets	95
	Industries and lead markets	98
	Implications for global mindsets	100
	Implications for global firms	101
	Summary	103
Section 4	Global strategic skills
9	Selecting pathways to globalization	107
	Generic internationalization pathways	107
	Pathways to global strategies	109
	Summary	117
10	Generic global business strategies	121
	Superficial global business strategies	121
	Partially global business strategies	125
	Global functional strategies	131
	Summary	136
11	Adopting generic global business strategies	139
	Generic global marketing strategies	139
	Fitting generic global strategy options	145
	Crafting generic global strategies	147
12	Prioritizing generic global strategies	155
	Identifying the globalization gap	156
	Facing multiple spiderwebs	157
	Playing the resource game: global focus or niche strategies?	157
	The role of the global dimension	165
Section 5	Implementing global mindsets
13	Organizational concepts for global mindsets	171
	Defining geographic organizational mandates	171
	Maximizing global leverage	179
	Moving toward a globalized organization	186
14	Building global minds for individual managers	189
	Components of the global mindset	189
	Acquiring key market knowledge	190
	Understanding the global superstructure	194
	Cross-cultural skills	195
	Cultural roots for global mindsets	197
	The spirit of generosity	197
15	Implementing corporate global mindsets	199
	Diagnosing the corporate global mindset	200
	Fit with global logic	205
	Expanding and building global corporate mindsets	206
16	Practicing global mindsets	215
Step 1	Charting the global opportunity	215
Step 2	Assessing the global logic pattern	220
Step 3	Global generic strategies	223
Step 4	Selecting generic global functional strategies	225
Step 5	Making the global resource trade-off	226
Step 6	Diagnosing global organizational requirements	229
	A process for engaging in global mindsets	233
	Epilog	235
	Index	237

Subjects

Business Books

International Business

International & Foreign Business Enterprises - General & Miscellaneous
Business Books

Management & Leadership

International Management

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Managing with a Global Mindset » (3rd Edition)

Author Biography: J. Jeannet

Book Synopsis

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