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Managing Your Band: Artist Management: the Ultimate Responsibility » (4th Edition)
Authors: Stephen Marcone
ISBN-13: 9780965125048, ISBN-10: 0965125041
Format: Paperback
Publisher: HiMarks Publishing Co.
Date Published: September 2006
Edition: 4th Edition
Author Biography: Stephen Marcone
Book Synopsis
One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.
Table of Contents
| Acknowledgments | ix | |
| Introduction | x | |
| Chapter 1 | Personal Management | 1 |
| Do I need a manager? | 1 | |
| What is it? | 2 | |
| An art or craft | 2 | |
| Who should try it? | 3 | |
| Patience | 3 | |
| Recognizing the true artist | 4 | |
| Choosing a manager | 5 | |
| Choosing a team | 5 | |
| The daily ritual | 6 | |
| The contract | 7 | |
| Project management | 10 | |
| So what's the secret? | 15 | |
| Summary | 16 | |
| Projects | 16 | |
| Chapter 2 | The Contract | 19 |
| Why is it needed? | 20 | |
| The basic parts to any contract | 20 | |
| The agreement | 21 | |
| Summary | 26 | |
| Projects | 26 | |
| Chapter 3 | Legal Aspects | 29 |
| Selecting a name | 29 | |
| Completing a search | 31 | |
| Registering a trademark and servicemark | 31 | |
| Starting your own business | 33 | |
| Proprietorship | 33 | |
| Partnership | 34 | |
| Corporation | 35 | |
| Limited Liability Company | 36 | |
| Bookkeeping | 36 | |
| Group breakups | 37 | |
| Summary | 38 | |
| Projects | 38 | |
| Chapter 4 | Marketing the Artist | 41 |
| The marketplace | 41 | |
| Scope of today's market | 42 | |
| The role of the artist | 44 | |
| Creating the image | 45 | |
| Managing the image | 45 | |
| "Delabeling" the star | 45 | |
| The media tools | 46 | |
| Media mix | 47 | |
| The campaign | 47 | |
| The image makers | 51 | |
| Direct to consumer marketing | 52 | |
| Summary | 53 | |
| Projects | 54 | |
| Chapter 5 | The Transnationals | 57 |
| Integration & concentration | 58 | |
| The big five | 58 | |
| Summary | 63 | |
| Projects | 63 | |
| Chapter 6 | The Recording Company | 65 |
| Its role in the industry | 66 | |
| Advances | 67 | |
| Types | 68 | |
| The Structure | 70 | |
| Product flow | 71 | |
| Where the money goes | 88 | |
| The company's share | 90 | |
| Summary | 92 | |
| Projects | 92 | |
| Chapter 7 | The Recording Contract | 93 |
| The ingredients | 96 | |
| Its value | 112 | |
| Chapter 8 | Care and Feeding of the Creative | 155 |
| The creative process | 156 | |
| The creative product | 161 | |
| Media check | 181 | |
| Guiding the creative talent | 182 | |
| Summary | 184 | |
| Projects | 185 | |
| Chapter 9 | Touring | 187 |
| Brief history | 187 | |
| Tour objectives | 188 | |
| Preparing | 190 | |
| Routing | 190 | |
| Booking | 193 | |
| Budget | 198 | |
| Travel and accommodations | 198 | |
| Choosing an opening act | 198 | |
| Concert rider | 206 | |
| Choosing material for the performance | 208 | |
| Publicity | 209 | |
| Entourage | 210 | |
| Manager's responsibilities | 210 | |
| After the tour | 213 | |
| Summary | 214 | |
| Projects | 215 | |
| Chapter 10 | Merchandising, Endorsements, & Sponsorship | 217 |
| The history | 218 | |
| Definitions | 219 | |
| Merchandising Agreement | 222 | |
| Summary | 229 | |
| Projects | 230 | |
| Chapter 11 | Business Management | 233 |
| The role and function of a business manager | 234 | |
| Financing a project | 235 | |
| Summary | 239 | |
| Projects | 239 | |
| Chapter 12 | Legal Battles | 241 |
Subjects
Business Books
Careers & Employment Careers & Employment - Vocational Guidance
Entertainment Music Books Music Business
Entertainment Music Books Popular & Dance Music
Careers & Employment Careers & Employment - Vocational GuidanceEntertainment
Music Books Music BusinessEntertainment
Music Books Popular & Dance Music