Managerial Economics » (6th Edition)

William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation.

The right tools to guide real decisions

When you’re climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.

The same holds true in today’s highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.

When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks’s Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions.

New in the Fifth Edition

• Updated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).

• New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner’s curse.

• Updated and expanded coverage of corporate incentives and governance.

• Incorporates new developments in the areas of technological change, network economies, and internet economics.

• Updated applications and revised end-of-chapter problems.

Ch. 1 Introduction to Economic Decision Making

Sect. I Decisions Within Firms

Ch. 2 Optimal Decisions Using Marginal Analysis

Ch. 3 Demand Analysis And Optimal Pricing

Ch. 4 Estimating and Forecasting Demand

Ch. 5 Production

Ch. 6 Cost Analysis

Sect. II Competing Within Markets

Ch. 7 Perfect Competition

Ch. 8 Monopoly

Ch. 9 Oligopoly

Ch. 10 Game Theory And Competitive Strategy

Ch. 11 Regulation, Public Goods, And Benefit-Cost Analysis

Sect. III Decision-Making Applications

Ch. 12 Decision Making Under Uncertainty

Ch. 13 The Value Of Information

Ch. 14 Asymmetric Information And Organizational Design

Ch. 15 Bargaining And Negotiation

Ch. 16 Actions And Competitive Bidding

Ch. 17 Linear Programming

Answers to Numbered Questions

Index