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Managerial Economics 8e P » (8th Edition)
Authors: Truett, Dale B. Truett, Truett J. Lila, Dale B. Truett
ISBN-13: 9780470009932, ISBN-10: 0470009934
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: January 2006
Edition: 8th Edition
Author Biography: Truett
Book Synopsis
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
* Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
* Shows how real-world firms have addressed issues discussed in the book.
* Emphasizes the global aspects of managerial economics and its application in the international marketplace.
Table of Contents
| Pt. 1 | The Firm and Its Environment | 1 |
| 1 | Introduction, Environment, and Methodology | 2 |
| 2 | Revenue of the Firm | 20 |
| 3 | Topics in Demand Analysis and Estimation | 74 |
| Pt. 2 | Production, Cost, and Profit Maximization | 121 |
| 4 | Theory of Production | 122 |
| 5 | Cost of Production | 164 |
| 6 | Profit Analysis of the Firm | 217 |
| 7 | Linear Programming and the Firm | 251 |
| Pt. 3 | Markets and the Behavior of the Firm | 289 |
| 8 | Perfect Competition and Monopoly: The Limiting Cases | 290 |
| 9 | Monopolistic Competition, Oligopoly, and Rivalrous Market Structures | 320 |
| 10 | Selected Topics in Pricing and Profit Strategy | 363 |
| 11 | Economic Forecasting | 413 |
| 12 | Factor Markets and Profit-Maximizing Employment of Variable Inputs | 446 |
| Pt. 4 | Analysis of Project Decisions | 481 |
| 13 | Fundamentals of Project Evaluation | 482 |
| 14 | Risk in Project Analysis | 516 |
| Pt. 5 | The Firm and the Public Sector | 561 |
| 15 | Economics of Public Sector Decisions | 562 |
| 16 | Legal and Regulatory Environment of the Firm | 594 |
| 17 | The Firm and the Future | 622 |
Subjects
« Previous Book Economic Foundations of Strategy