Authors: John Morrish
ISBN-13: 9780415303804, ISBN-10: 041530380X
Format: Hardcover
Publisher: Taylor & Francis, Inc.
Date Published: July 2003
Edition: New
Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
•Becoming an editor
•Working with publishers
•Creating a successful editorial strategy
•Managing the editorial team
•Design and Production issues
•Drawing up an editorial budget
•The Legal Framework
•New Technology and on-line publishing John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
An A to Z guide to successful editorial management offering practical advice on how to negotiate the complicated levels of the position. Morrish (former editor of "Time Out") suggests assessment and editorial strategies for new editors which involve readers and employees while he or she still balances the budget and questions of scheduling, content, legal questions, and new technology use with equal aplomb. Annotation c. by Book News, Inc., Portland, Or.
Foreword | ||
Acknowledgements | ||
Introduction | 1 | |
1 | Becoming an editor | 4 |
2 | The editor and the reader | 26 |
3 | The editor and the team | 52 |
4 | The editor and money | 84 |
5 | Content 1 | 99 |
6 | Content 2 | 127 |
7 | The editor and the visual | 147 |
8 | The editor and production | 179 |
9 | The editor and technology | 194 |
10 | The editor and the public | 208 |
11 | The magazine business | 228 |
App. 1 | National Union of Journalists Code of Conduct | 254 |
App. 2 | Press Complaints Commission Code of Practice | 256 |
Glossary | 260 | |
Index | 271 |