Madison Avenue and the Color Line: African Americans in the Advertising Industry » (Reissue)

Jason Chambers Associate Professor of Advertising at the University of Illinois at Urbana-Champaign.

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Introduction Chapter 1. The Rise of Black Consumer Marketing Chapter 2. The Jackie Robinsons of Advertising and Selling Chapter 3. Civil Rights and the Advertising Industry Chapter 4. Affirmative Action and the Search for White Collars Chapter 5. The Golden Age Epilogue

Notes Index Acknowledgments