Authors: Caryn R. Leland
ISBN-13: 9781880559277, ISBN-10: 1880559277
Format: Paperback
Publisher: Allworth Press
Date Published: May 1995
Edition: Revised Edition
Would you like to learn how to profit by licensing your images on apparel, graphics and stationery, household accessories, computer games, CD-ROMs, and countless other products? You hold the key right in your hands. This book teaches you how to succeed in the world of commercial licensing and shows you how you can transform your ideas and images into profitable ventures. Inside you will find a detailed explanation of copyright, trademark, and patent laws so you can protect your work; complete explanations of various licensing agreements; strategies for negotiating licensing agreements to help you maximize royalties; a negotiation checklist to help you evaluate the deals you are offered; and model Agreements covering short and long form licenses, agent representatives, multimedia deals, and confidentiality and nondisclosure issues.
Preface: Overview | 5 | |
Ch. 1 | Introduction to Licensing | 7 |
Ch. 2 | Copyrights, Trademarks, and Patents Distinguished | 11 |
Ch. 3 | Safeguarding an Idea | 25 |
Ch. 4 | The Licensing Agreement Analyzed | 33 |
Ch. 5 | The Model Licensing Agreements | 73 |
Ch. 6 | Engaging a Licensing Agent | 95 |
Ch. 7 | Licensing in the Age of Cyberspace | 103 |
Conclusion: Summing Up | 115 | |
Appendices: Comparative Average Royalties | 117 | |
Index | 123 |