You are not signed in. Sign in.

List Books: Buy books on ListBooks.org

Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements » (Revised Edition)

Book cover image of Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements by Caryn R. Leland

Authors: Caryn R. Leland
ISBN-13: 9781880559277, ISBN-10: 1880559277
Format: Paperback
Publisher: Allworth Press
Date Published: May 1995
Edition: Revised Edition

Find Best Prices for This Book »

Author Biography: Caryn R. Leland

Book Synopsis

Would you like to learn how to profit by licensing your images on apparel, graphics and stationery, household accessories, computer games, CD-ROMs, and countless other products? You hold the key right in your hands. This book teaches you how to succeed in the world of commercial licensing and shows you how you can transform your ideas and images into profitable ventures. Inside you will find a detailed explanation of copyright, trademark, and patent laws so you can protect your work; complete explanations of various licensing agreements; strategies for negotiating licensing agreements to help you maximize royalties; a negotiation checklist to help you evaluate the deals you are offered; and model Agreements covering short and long form licenses, agent representatives, multimedia deals, and confidentiality and nondisclosure issues.

Table of Contents

Preface: Overview5
Ch. 1Introduction to Licensing7
Ch. 2Copyrights, Trademarks, and Patents Distinguished11
Ch. 3Safeguarding an Idea25
Ch. 4The Licensing Agreement Analyzed33
Ch. 5The Model Licensing Agreements73
Ch. 6Engaging a Licensing Agent95
Ch. 7Licensing in the Age of Cyberspace103
Conclusion: Summing Up115
Appendices: Comparative Average Royalties117
Index123

Subjects