Kiss, Bow, Or Shake Hands Europe: How to Do Business in 25 European Countries »

Terri Morrison resides in Newtown Square, Pennsylvania, and is president of Getting Through Customs, a highly successful Internet product and training firm for global business travelers. Her clients include American Airlines, AEP, Carnival Cruise Lines, Cypress Semiconductor, Deloitte & Touche, Dun & Bradstreet, Hewlett-Packard, and Lucent Technologies. She conducts seminars in intercultural communications, has written for many publications, has appeared on numerous TV shows, and has been profiled and quoted in national newspapers and magazines from the Wall Street Journal to Fortune.

Wayne A. Conaway resides in Montclair, New Jersey, and is the coauthor of several books on cross-cultural communications, including Dun & Bradstreet's Guide to Doing Business Around the World (written with Terri Morrison). He has written more than a hundred articles for a variety of magazines.

Americans have conducted business in Europe for hundreds of years, but to be successful, it's vital that we understand the cultural differences and nuances between each country. Kiss, Bow, or Shake Hands: Europe reveals the subtleties of interaction, negotiation strategies, and professional skills you need to keep you poised for success in your business travels. Give the right gift; make the right gesture!

Includes:

• Cultural IQ tests
• "Know Before You Go" tips
• Alerts on international security issues

Countries profiled are: Austria, Belarus, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Sweden, Switzerland, Turkey, Ukraine, and the United Kingdom.

Preface     vi
Introduction     viii
Cultural Orientation     xi
Austria     1
Belarus     13
Belgium     26
Czech Republic     36
Denmark     48
Finland     60
France     71
Germany     83
Greece     99
Hungary     109
Ireland     120
Italy     132
Holy See (Vatican City)     144
The Netherlands     148
Norway     162
Poland     173
Portugal     186
Romania     195
Russia     206
Slovak Republic     219
Spain     231
Sweden     242
Switzerland     254
Turkey     266
Ukraine     280
United Kingdom     293
Why Learn a Foreign Language?     307
Contacts and Resources     310
Index     313
About the Authors     317