Japanese Firms in Europe: A Global Perspective, Vol. 2 »

The impact of Japanese locations on their host countries is also studied. While Japanese industrial units may represent a challenge to European competitors they may also accelerate useful technological awareness. The macroeconomic impact, on employment in particular, is negligible but regional or sectoral impacts can be sizeable.
In this work the contributors examine the evolution of Japanese direct investment in Europe and explores its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect three areas are more particularly explored; human resource management, relationships with suppliers and R&D unit locations.