Jack Welch and the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO »

Robert Slater has written a number of bestselling business books, including Ovitz: The Inside Story of Hollywood's Most Controversial Powerbroker, Get Better or Get Beaten: 31 Leadership Secrets from GE's Jack Welch, The New GE: How Jack Welch Revived an American Institution, and Soros: The Life, Times & Trading Secrets of the World's Greatest Investor.

Get inside the mind of Jack Welch, GE's bold innovator.

"Jack Welch is a genius at making all who work for him raise the level of their game. We've had some friendly differences but we always find common ground; I think he's the smartest boss I've ever had and he signs my pay checks!"

­­Tom Brokaw, Anchor and Managing Editor "NBC Nightly News with Tom Brokaw".

"If leadership is an art, then surely Welch has proved himself a master painter."

­­BusinessWeek on Jack Welch.

Jack Welch doesn't believe in sitting still. His innovative, breakthrough leadership strategies as CEO have transformed GE into a highly productive, labor-efficient powerhouse­­with a staggering $200 billion-plus market capitalization. Now, at long last, senior managers and other executives can discover how to work the Welch magic on their own companies.

"Act like a leader, not a manager." Jack Welch and the GE Way reveals the strategies and secrets that have led to Jack Welch's stunning success. Veteran international business journalist Robert Slater, given unprecedented access to Welch and other prominent GE insiders, has crafted a brilliant portrait of what makes Jack Welch tick. "Use the brains of every worker." Jack Welch is a man with a mission. Even though he has reached the summit of success, Welch continues to shake the cage­­and GE continues to be the envy of its global competitors. Read Jack Welch and the GE Way, and learn for yourself the insights and strategies that Jack Welch used to create the most valuable corporation in history.

Robert Slater has written a number of bestselling business books, including Ovitz: The Inside Story of Hollywood's Most Controversial Powerbroker, Get Better or Get Beaten: 31 Leadership Secrets from GE's Jack Welch, The New GE: How Jack Welch Revived an American Institution, and Soros: The Life, Times & Trading Secrets of the World's Greatest Investor.

Publishers Weekly

Slater has written two previous books on General Electric chairman and CEO Jack Welch (The New GE, 1992; Get Better or Get Beaten!, 1994), so readers might wonder whether hard-driving Welch, stoic pioneer of downsizing, has anything new to add. Slater does not disappoint in this conversationally written, solid manual that, despite its promotional hype and adulatory tone, distills Welch's business philosophy--an amalgam of Zen-like axioms, bromides and tough-minded pragmatism--in a way that will reward managers at all levels who seek to create a learning environment and transform learning into action. Companies would do well to heed Welch's advice on how to foster an open-ended, informal work atmosphere that will encourage employees to speak out, breaking down the walls of hostility between managers and subordinates. Interweaving snippets of interviews with Welch, Slater (biographer of investor George Soros) competently traces GE's transition from manufacturing to a service-oriented enterprise, its takeover and turnaround of NBC, its expansion into financial services and overseas markets. Editor, Jeffrey Krames; agent, Chris Calhoun at Sterling Lord Literistic. (Sept.)

Part I: Act Like a Leader, Not a Manager.

Embrace Change, Don't Fear It.

Stop Managing, Start Leading.

Cultivate Managers Who Share Your Vision.

Face Reality, Then Act Decisively.

Be Simple, Be Consistent, and Hammer, Your Message Home.
Part II: Building the Market-Leading Company.

Be Number 1 or Number 2, But Don't Narrow Your Market.

Look for the Quantum Leap!

Fix, Close, or Sell: Reviving NBC.

Dont Focus on the Numbers.

Plagiarize--It's Legitimate: Creat a Learning Culture.
Part III: Forging the Boundaryless Organization.

Get Rid of the Managers, Get Rid of the Bureaucracy.

Be Lean and Agile Like a Small Company.

Tear Down the Boundaries.
Part IV: Harnessing Your People for Competitive Advantage.

Three Secrets: Speed, Simplicity, and Self-Confidence.

Use the Brain of Every Worker--Involve Everyone.

Take the "Boss Element" Out of Your Company.

Create an Atmosphere Where Workers Feel Free to Speak Out.

S-t-r-e-t-c-h! Reach for the Stars!
Part V: Push Service and Globalization for Double-Digit Growth.

Grow Your Service Business--It's the Wave of the Future.

Look to Financial Services to Bring in Earnings.

Have Global Brains--and Build Diverse and Global Teams.
Part VI: Drive Quality Throughout the Organization.Live Quality--and Drive Cost and Speed for Competitive Advantage.

Make Quality the Job of Every Employee.

To Achieve Quality: Measure, Analyze, Improve, and Control.
Part VII: The Toughest Boss/Most Admired Manager in America.

Jack Welch Deals with Adversity.

Jack Welch Deals with the Next Generation.
Part VIII: Jack Welch's Vision for the Millenniu.

Bolstering General Electric.

Advice for Other Companies.