Internationalization of the Business Curriculum »

This important book explores the need to internationalize the business curriculum and to actively involve faculty in international studies and the global issues that affect the business world. Today’s business students urgently need international perspectives and realistic knowledge of business culture, politics, and values from areas around the world. In spite of this need, business programs in the U.S. lag behind the international development of business practices and political economic trends. Internationalization of the Business Curriculum helps educators bridge this gap by presenting the cutting edge of theory, philosophy, and practical thinking and by bringing international perspectives into college business curricula.

Internationalization of the Business Curriculum is filled with new ideas and innovative strategies for preparing students to face international competition in the business world. Some of the essential topics covered for educators are:

• elimination of dysfunctional management, political, and economic ideas currently used in the international sphere
  
• the proper role of Centers for International Business Education and Research (CIBER) programs
  
• pressing needs for faculty involvement in both international business research and teaching
  
• how to integrate up-to-date international information into the curricula and into the classroom
  
• accuracy and reliability of the U.S. media

  This timely book coordinates and integrates various teaching strategies and methods and presents them in a logical progression. It helps emphasize the need for business educators to internationalize their courses. The book also addresses the need to add cultural sensitivity to courses already in use and suggests that some established management theories are ethnocentric. In addition to evaluating existing gaps in business education, the book also describes practical ways to implement changes and new sensitivity to cultural issues in business programs.

  College faculty and administrators in business, economics, and politics will find valuable mission-based strategies for internationalizing their business curricula. By eliminating ethnocentric teaching models and integrating current international perspectives into business courses, Internationalization of the Business Curriculum helps educators prepare students to face our global business world successfully.

Booknews

Explores the need to internationalize the business curriculum and to actively involve faculty in international studies and the global issues that affect the business world. Presents innovative strategies for preparing students to face international competition, and discusses the role of Centers for International Business Education and Research programs, accuracy and reliability of the US media, cultural sensitivity, and eliminating ethnocentric teaching models. Also published as Journal of Teaching in International Business, v.5, no.3, 1994. Annotation c. Book News, Inc., Portland, OR (booknews.com)