International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications » (New Edition)

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.

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Comprises 15 contributions on theory, research, and policy issues arising from recent developments in Asian satellite broadcasting, best exemplified by the dramatic rise of international satellite networks such as STAR-TV. Representative topics include a political economy perspective on the history of television in India, cultural influences of Indian cinema on Indian television, an audience-centered case study of Chennai City on the use of STAR- TV and Doordarshan, and a critical examination of a UNESCO study on television flows in Europe and Asia. The focus of many of the contributions are the various aspects of cultural/media imperialism. Annotation c. by Book News, Inc., Portland, Or.