Authors: Helen Deresky
ISBN-13: 9780136098676, ISBN-10: 0136098673
Format: Hardcover
Publisher: Prentice Hall
Date Published: January 2010
Edition: 7th Edition
Deresky (State U. of New York at Plattsburgh) presents a textbook for undergraduate or graduate students majoring in international business or general management. She introduces the concerns of management operating in global contexts, offering chapters on cultural context, formulating and implementing strategy, and human resources management. The material in the 11 chapters is illustrated with 15 case studies focusing on the activities of various international businesses. The text assumes that readers have a background in the basic principles of management. Annotation c. Book News, Inc.,Portland, OR
Preface | ||
Pt. 1 | The Global Manager's Environment | 1 |
Ch. 1 | Assessing the Environment - Political, Economic, Legal, Technological | 1 |
Ch. 2 | Managing Interdependence: Social Responsibility and Ethics | 35 |
Pt. 2 | The Cultural Context of Global Management | 81 |
Ch. 3 | Understanding the Role of Culture | 81 |
Ch. 4 | Communicating Across Cultures | 124 |
Ch. 5 | Cross-Cultural Negotiation and Decision Making | 156 |
Pt. 3 | Formulating and Implementing Strategy for International and Global Operations | 219 |
Ch. 6 | Formulating Strategy | 219 |
Ch. 7 | Global Alliances and Strategy Implementation | 259 |
Glossary | 550 | |
Booknotes | 555 | |
Credits | 575 | |
Index | 579 |