International Consumer Behavior: Its Impact on Marketing Strategy Development »

A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida, and an international marketing consultant.

By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.

Booknews

Not international consumers really, but consumers in the various cultures that are being penetrated by primarily western companies looking for international markets. Argues that the differences rather than similarities between cultures must be emphasized to determine factors that influence buyer behavior, such as social class, hierarchy of needs, formal and informal group membership, learning patterns, and the conception and experience of the individual. For marketing scholars or practitioners. Annotation c. Book News, Inc., Portland, OR (booknews.com)