International Business: Strategy, Management, and the New Realities » (1st Edition)

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.

The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.

This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

I.  FOUNDATION CONCEPTS

1. Introduction: What is International Business?

2. Globalization of Markets and the Internationalization of the Firm

3. Organizational Participants that Make International Business Happen   

4.  Theories of International Trade and Investment

 

II.  THE ENVIRONMENT OF INTERNATIONAL BUSINESS

5.  The Cultural Environment  

6.   The Country Level Political and Legal Systems

7.     Government Intervention in International Business

8.     Regional Economic Integration

9. Understanding Emerging Markets

10.   The International Monetary and Financial Environment  

 

III.  STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS

11. Global Strategy and Organization

12.    Global Market Opportunity Assessment 

 

IV.  ENTERING AND OPERATING IN INTERNATIONAL MARKETS

 13.   Exporting and Countertrade

 14.   Foreign Direct Investment and Collaborative Ventures   

 15.   Licensing, Franchising and other Contractual Strategies  

 16.   Global Sourcing

 

V.  FUNCTIONAL AREA EXCELLENCE

17. Marketing In the Global Firm

18. Human Resource Management in the Global Firm

19. Financial Management and Accounting In the Global Firm   

 

Opening Vignettes and Closing Cases at aGlance

MSBs at a Glance

A Guide to Using the CKR Knowledge Portal © (Laminated Insert)

Glossary (Subject/Author/Company Index)

The Educators Consortium: International Market Research and Competitive Intelligence