Interactive Television Demystified (With Video And Audio) »

THE INTERACTIVE TV FILE—

What interactive TV is and how it works

What services are possible and probable

How interactivity will affect the TV, cable, and computing industries

Where the money is

The Complete Guide to Interactive TV

Interactive TV is what's possible when digital television, computing, and Internet technologies converge. It's as varied as point-and-click ordering of the clothes worn by a favorite star a stock ticker across the bottom of a movie-on-demand messaging friends while your watch a show and a stunning array of other applications. The projected profits are staggering—as is the fear that the computing industry will get there first.

Now is the time to learn about interactive TV—what is can do, how it does it, and who will use it. Jerry Whitaker, a well-known DTV expert, paints the full interactive television picture in this friendly, not-too-big, not-too-technical introduction. You MUST read it if

*you're in the television or cable industries
*you're a technology professional or IT consultant
*you're developing interactive TV software or business models
*you're interested in datacasting, access, or subscription solutions
*you produce or sell entertainment, news, or access, or are thinking of doing so
*you cover the TV, Internet, or cable beat as a reporter or financial analyst
*you want to know which companies lead in interactive TV
*you read DTV and ATSC manuals but didn't understand them
*you can't afford $80,000 for an MBA in media
*you're a technovideophile
*you simply want to be up to speed on this fascinating new technology of key importance to consumers, and the broadcasting, entertainment, news, communications, and computing industries

Chapter 1: The Promise of Interactive Television. Chapter 2: Video and Audio Compression. Chapter 3: Program and System Information Protocol. Chapter 4: The DVB System. Chapter 5: Standardization Issues. Chapter 6: Metadata Management. Chapter 7: Internet and TV Convergence. Chapter 8: Content Distribution. Chapter 9: PC-Based Receivers. Chapter 10: Interactive Videoconferencing. Chapter 11: Glossary.