Intellectual Property Investing »

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.

Berman (President of Brody Berman Associates, Inc., a marketing and communications firm for intellectual property owners and investors) presents a primer on how to exploit intellectual property rights in the business and financial worlds. The 25 contributions were penned by investment bankers, venture capitalists, licensing executives, financial analysts, patent attorneys, and valuation experts and provide information on general background issues and current trends and developments. The aim of the work is not to provide an exhaustive treatment of the topic, but to enable business executives to have a good handle on the question of what parts of intellectual property law they should learn more about to successfully compete. The chapters are divided into four sections on the identification and understanding of intellectual property, intellectual property exploitation, performance measurement, and transactions and finance. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Intellectual Property Today

[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors.