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Inside the Magic Kingdom: Seven Keys to Disney's Success »
Authors: Thomas K. Connellan, Tom Connellan
ISBN-13: 9781885167231, ISBN-10: 1885167237
Format: Hardcover
Publisher: Bard Press TX
Date Published: January 1997
Edition: (Non-applicable)
Author Biography: Thomas K. Connellan
Book Synopsis
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
Larry King Live, CNN - Larry King
This is not only a fascinating behind-the-scenes look at what makes the Magic Kingdom tick, but the lessons can be applied to enhance the success of any company.
Table of Contents
| About This Book | ||
| 1 | Off to Orlando | 1 |
| 2 | Five at the Starting Gate | 7 |
| 3 | Who's Really Your Competition? | 17 |
| 4 | How Little Things Make a Big Difference | 27 |
| 5 | Michael Eisner Sets the Record Straight | 39 |
| 6 | The Importance of Things Unseen | 57 |
| 7 | Putting on the Ears | 69 |
| 8 | Keeping the Magic Going | 83 |
| 9 | Behind the Scenes | 103 |
| 10 | Silo Busting Made Easy | 121 |
| 11 | How Disney Picks the Right People | 135 |
| 12 | Keeping Customers Who Count | 149 |
| 13 | Building Strong Business Partnerships | 159 |
| 14 | One with Passion... | 169 |
| Leader's Tool Kit: How to Put the Lessons to Work in Your Company | 181 | |
| Notes | 187 | |
| Further Reading | 188 | |
| About the Author | 190 | |
| Acknowledgments | 191 |
Subjects
