Category Books

Inside Outside: How Businesses Buy Legal Services »

Authors: Larry Smith, Richard S. Levick (Foreword by), Richard S. Levick
ISBN-13: 9780970597052, ISBN-10: 0970597053
Format: Paperback
Publisher: ALM Publishing/ALM Inc.
Date Published: January 2002
Edition: (Non-applicable)

Author Biography: Larry Smith

SMITH Magazine founding editor Larry Smith has worked as an editor at Men's Journal, ESPN: The Magazine, and Might. His writing has appeared in the New York Times, the Los Angeles Times, Popular Science, on Salon.com, and many other places. Larry lives in New York City

Book Synopsis

This analysis of how and why businesses buy outside legal services provides useful insights for businesses and law firms alike. In-house legal buyers at both Fortune 100 and new economy companies provide concrete examples of how some businesses have successfully and creatively restructured their in-house legal departments and their relationships with outside law firms. Included are many examples of firms that have successfully developed business and an examination of why other law firms fail at this important task. The subtle nuances that affect legal buying decisions and the impact of corporate globalization, law firm mergers, and the advent of multidisciplinary practice groups are also explored.

Author Biography: Larry Smith is a principal of Levick Strategic Communications and the author of The Business of Law. He lives in North Bergen, New Jersey.

Senior Partner, Holland & Knight LLP - Chesterfield Smith

A comprehensive analysis of the most important current developments in the delivery of legal services by large law firms . . . My strong recommendation: BUY IT AND STUDY IT

	Preface
Ch. 1	How Buyers of Legal Services Think Today: Global Response to a Millennial Study	1
Ch. 2	Solving the Global Puzzle: Are Yesterday's Megafirms Tomorrow's Answer?	63
Ch. 3	Law Firm Networks: For the Right In-House Buyers, a Persistent National and Global Solution	85
Ch. 4	Value Selling: How Law Firm Marketing Helps Legal Services Buyers	111
Ch. 5	The Extracurricular Equation: How Lawyers Who Solve Non-Legal Problems May Revolutionize the Legal Profession	133
Ch. 6	Law Firm Accountability: A Review of State-of-Art Budgeting and Case Management Oversight	151
Ch. 7	"Convergence": The Decade's Dominant Inside/Outside Event	171
Ch. 8	How GE's In-House Revolution Changed an Inside/Outside Dynamic	213
Ch. 9	Beyond Convergence: How Law Department Culture Affects Corporate Legal Purchasing	237
Ch. 10	"Next Economy" Legal Buyers: What Fortune 500 High-Tech Corporations Expect from Outside Counsel	285
Ch. 11	Sharks and Little Fish: How New Economy Companies Hire Outside Counsel	311
Ch. 12	Woman to Woman: Does Gender-Based Marketing Work for Both Sides?	335
Ch. 13	Consultants: How They Help Law Departments Run Themselves, Hire Law Firms, and Manage Relationships	355
	Postscript: The Final Victory?	375

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