You are not signed in. Sign in.
List Books » Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Share:
Category Books
- Fiction Books & Literature
- Graphic Novels
- Horror
- Mystery & Crime
- Poetry
- Romance Books
- Science Fiction & Fantasy
- Thrillers
- Westerns
- Ages 0-2
- Ages 3-5
- Ages 6-8
- Ages 9-12
- Teens
- Children's Books
- African Americans
- Antiques & Collectibles
- Art, Architecture & Photography
- Bibles & Bible Studies
- Biography
- Business Books
- Christianity
- Computer Books & Technology Books
- Cookbooks, Food & Wine
- Crafts & Hobbies Books
- Education & Teaching
- Engineering
- Entertainment
- Foreign Languages
- Game Books
- Gay & Lesbian
- Health Books, Diet & Fitness Books
- History
- Home & Garden
- Humor Books
- Judaism & Judaica
- Law
- Medical Books
- New Age & Spirituality
- Nonfiction
- Parenting & Family
- Pets
- Philosophy
- Political Books & Current Events Books
- Psychology & Psychotherapy
- Reference
- Religion Books
- Science & Nature
- Self Improvement
- Sex & Relationships
- Social Sciences
- Sports & Adventure
- Study Guides & Test Prep
- Travel
- True Crime
- Weddings
- Women's Studies
Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry »
Authors: Suzanne Taylor, Kathy Schroeder, John Doerr
ISBN-13: 9781591391364, ISBN-10: 1591391369
Format: Hardcover
Publisher: Harvard Business Press
Date Published: September 2003
Edition: (Non-applicable)
Author Biography: Suzanne Taylor
Book Synopsis
Based on exclusive interviews with cofounders Scott Cook and Tom Proulx, members of the founding team, and other key players, Taylor and Schroeder provide a detailed account of the Intuit's history, from its first days as a start-up to its current standing as a successful, billion-dollar company. Taylor is a marketing consultant who worked at Intuit for eight years; now a full-time author, Schroeder was a marketing manager at the Ford Motor Company for seven years. Annotation ©2004 Book News, Inc., Portland, OR
San Jose Mercury News
The fast-paced narrative by Suzanne Taylor and Kathy Schroeder provides a candid and entertaining look at Intuit and its founders.
Table of Contents
| Foreword | ||
| Acknowledgments | ||
| Ch. 1 | California Dreamin' | 1 |
| Ch. 2 | Selecting the Starting Team | 11 |
| Ch. 3 | Of Dollars and Doubters | 25 |
| Ch. 4 | Survival 101 | 35 |
| Ch. 5 | Under-Promise, Over-Deliver | 51 |
| Ch. 6 | A Customer Evangelist Culture | 65 |
| Ch. 7 | Crossing the Chasm | 77 |
| Ch. 8 | Crush Microsoft | 91 |
| Ch. 9 | Simple Is Hard | 109 |
| Ch. 10 | Playing in the Big Leagues | 127 |
| Ch. 11 | Getting the Puck on the Ice | 137 |
| Ch. 12 | A Turbo-Charged Intuit | 145 |
| Ch. 13 | Coach Campbell | 161 |
| Ch. 14 | Exit Focus. Enter Microsoft. Again. | 175 |
| Ch. 15 | One More Bill | 185 |
| Ch. 16 | Goodbye, Godzilla | 199 |
| Ch. 17 | Catching the Wave | 209 |
| Ch. 18 | No Sacred Cows | 219 |
| Ch. 19 | New Economy Insanity | 233 |
| Ch. 20 | Why Play If You Can't Win? | 253 |
| Ch. 21 | The Bennett Basics | 263 |
| Ch. 22 | A Quart of Milk, a Loaf of Bread, and a Box of TurboTax | 275 |
| Epilogue | 287 | |
| App | Intuit Vision, Mission, and Operating Values | 291 |
| Notes | 301 | |
| Index | 309 | |
| About the Authors | 317 |
Subjects
Business Books
Business History Technology Industries - History
Business Books Economics Competition - Economics
Business Books International Business Americas - Internatinal Business
Business History Technology Industries - HistoryBusiness Books
Economics Competition - EconomicsBusiness Books
International Business Americas - Internatinal Business