Influencer: The Power to Change Anything »

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

Here's what some of the world's most influential people are saying about Influencer.

“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People

“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner

“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company

“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

Authors' Note     ix
The Power to Change Anything: Choose influence over serenity     1
You're an Influencer     13
Find Vital Behaviors     23
Change the Way You Change Minds     45
Make Change Inevitable: The six sources of Influence     73
Make the Undesirable Desirable: Personal Motivation     83
Surpass Your Limits: Personal Ability     111
Harness Peer Pressure: Social Motivation     137
Find Strength in Numbers: Social Ability     167
Design Rewards and Demand Accountability: Structural Motivation     193
Change the Environment: Structural Ability     219
Become an Influencer     253
Additional Tools and Resources     273
Works Cited     275
Acknowledgments     287
Index     288
About the Authors     299