In Search Of Identity »

Culture has played a focal role in the shaping of Jewish-Israeli national identity. Since the 1950s, Israeli culture has been disintegrating into simultaneous sub-cultures. The contributors discuss the nature and characteristics of this cultural tension and the nature of Jewishness.

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As Israel celebrates its 50th anniversary, it faces a deepening sense of crisis over identity ironically just when hopes for peace are warily ascending. In three sections, 16 contributors examine the national tensions involving secular and religious subcultures, the Jewishness of Israeli identity, and artistic representations of Jewish identity. This group of studies first appeared in a special issue of Israeli Affairs (ISSN 1353-7121), v. 4, nos. 3&4, Spring/Summer 1998. Includes chapter notes but no bibliography. Distributed in the US by ISBS. Annotation c. by Book News, Inc., Portland, Or.

The advertising of services - consumer views versus normative guidelines; the buying centre - patterns of structure and interaction in primary health care; segmenting financial services markets for customer relationships - a portfolio-based approach; relationship marketing in corporate legal services; contextualising - technology, relationships and time in a financial services virtual organization; communicative staging of the wilderness servicescape; assessing the theatrical components of the service encounter - a cluster analysis examination; parental choice of primary school - an application of Q-methodology; the use of mystery shopping in the measurement of service delivery; abstracts.