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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition »

Book cover image of If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition by Grant Cardone

Authors: Grant Cardone
ISBN-13: 9780470624357, ISBN-10: 0470624353
Format: Hardcover
Publisher: Wiley, John & Sons, Incorporated
Date Published: June 2010
Edition: (Non-applicable)

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Author Biography: Grant Cardone

Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.

Book Synopsis

Win and take all with these proven strategies

In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you're in business during a down economy, winning means one thing: being first.

If You're Not First, You're Last is your playbook for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.

Pulling no punches and allowing no excuses, If You're Not First,You're Last gives you:

  • An advance-and-conquer attitude

  • The secret strength of "hunger"

  • Your Freedom Plan

  • Why dominance means disregarding social norms

  • How to deliver at "WOW" levels

  • How to convert unsold goods into sales NOW

  • The "Power" Schedule—the exact daily formula for personal success

  • And so much more!

Even in a down economy, you can get to the top in your career and business—and the top is the right place to be! If You're Not First, You're Last gives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won't just succeed, you'll dominate.

Table of Contents

Introduction.

Chapter 1 Four Responses to Economic Contractions.

Chapter 2 Power Base Reactivation.

Chapter 3 Past Client Reactivation.

Chapter 4 The Most Effective Call to Advance and Conquer.

Chapter 5 Converting the Unsold.

Chapter 6 Multiply through Existing Clients.

Chapter 7 Delivering at "Wow" Levels.

Chapter 8 The Importance of Price.

Chapter 9 Activate Second Sale to Boost Profits.

Chapter 10 The Value-Added Proposition.

Chapter 11 Act Hungry.

Chapter 12 Expand Acceptable Client Profile.

Chapter 13 Effective Marketing Campaigns.

Chapter 14 Repackaging for Increased Profits.

Chapter 15 The Power Schedule to Advance and Conquer.

Chapter 16 An Advance-and-Conquer Attitude.

Chapter 17 Your Freedom Financial Plan.

Chapter 18 The Most Important Skill Needed to Advance and Conquer.

Chapter 19 The Unreasonable Attitude.

Conclusion How to Guarantee Your Position.

Afterword.

Glossary.

Index.

Subjects