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How to Write Great Copy: Learn the Unwritten Rules of Copywriting » (2nd ed.)
Authors: Dominic Gettins
ISBN-13: 9780749446635, ISBN-10: 0749446633
Format: Paperback
Publisher: Kogan Page, Ltd.
Date Published: May 2006
Edition: 2nd ed.
Author Biography: Dominic Gettins
Dominic Gettins' copywriting work has won many awards. His rules have been adopted by organizations, such as the BBC and Microsoft.
Book Synopsis
An experienced copywriter demonstrates how to get a message across and guidesreaders through the process.
Table of Contents
Subjects
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