How to Sell More Stuff!: Promotional Marketing That Really Works » (New Edition)

For 25 years, author Steve Smith has been immersed in promotional marketing as Vice President, Creative Director with some of the largest integrated agencies, serving Fortune 500 brands like Coke, Pepsi, 3M, Burger King, Kraft, Bell South, Frito-Lay and more. He founded Creative Marketing Services, a consulting and creative firm, serving major agencies and brands, as well as small businesses competing with big budgets.

Many consider co-author Don E. Schultz the foremost authority on promotional and integrated marketing. He is credited for turning “sales promotion” into the sophisticated, strategic marketing discipline it is today. Schultz is a professor of Integrated Marketing Communication at Northwestern University; president of Agora, Inc., a marketing consulting firm; and the author of 13 books including Essentials of Sales Promotion.

Schultz (Northwestern University) provides the statistics while Smith (Creative Marketing Services) outlines the advantages and disadvantages of 136 promotional tactics for increasing product sales volume through sweepstakes, contests, coupons, rebates, discounts, continuity programs, product sampling, and performance programs. Guidelines, budget factors, rules checklists, legal tips, and sample forms are provided. Annotation ©2004 Book News, Inc., Portland, OR