Authors: Darrell Huff, Irving Geis
ISBN-13: 9780393310726, ISBN-10: 0393310728
Format: Paperback
Publisher: Norton, W. W. & Company, Inc.
Date Published: October 1993
Edition: Reissue
Darrell Huff lives in Carmel, California.
Darrell Huff runs the gamut of every popularly used type of statistic,
probes such things as the sample study, the tabulation method, the interview technique, or the way results are derived from the figures,
and points up the countless number of dodges which are used to fool rather than to inform.
A 1954 classic that continues to dispel false beliefs and inform the statistically naive. Huff's direct and witty style exposes how advertisers, government and the media mislead their audiences through the misuse of statistics. Huff then explains how the reader can see through the smoke and mirrors to get to the real meaning--if any--of what is presented. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Acknowledgments | 6 | |
Introduction | 7 | |
1 | The Sample with the Built-in Bias | 11 |
2 | The Well-Chosen Average | 27 |
3 | The Little Figures That Are Not There | 37 |
4 | Much Ado about Practically Nothing | 53 |
5 | The Gee-Whiz Graph | 60 |
6 | The One-Dimensional Picture | 66 |
7 | The Semiattached Figure | 74 |
8 | Post Hoc Rides Again | 87 |
9 | How to Statisticulate | 100 |
10 | How to Talk Back to a Statistic | 122 |